Deep Data Analyzing
A/B Split Testing
UX/UI Design & Development
Create a Hypothesis
Test the Hypothesis
Instead of offering all kinds of services, our agency focuses on conversion rate optimization for eCommerce brands. This makes it possible for us to deliver exceptional results!
If you are looking for an agency where processes are clear, communication is on point and the results are great - we are here for you!
Clients delivered with results
Dedicated team members focusing on one service
Offices, our team can decide where they work from
Kubui struggled with improving their conversion rate and average order value. They didn't have any experience doing data analysis, A/B split testing or implementing any major improvements to the store.
By data and user research we found out that visitors most struggled with navigating the store that has plenty of products and categories. Also, the store lacked trust and urgency resulting in many visitors leaving it too soon.
We created hypotheses focused on this, and split tested multiple changes over next few months. The testing resulted in us updating the navigation menus, making the home page more catalog focused, making the search field more obvious and many other smaller changes.
Our team also added an announcement bar with most important trust factors, as well as trust badges at the product page and footer.
We advised Kubui to offer free shipping and including taxes in product prices. This was a massive improvement. We also made this clear to customers by adding a highlighted text right under the price on each product page.
To improve Average Order Value, we suggested some pricing changes. Our team also created a "frequently bought together" functionality on the product page and based on data research, added the most suitable products for these bundles with discounts.
Kubui also does product sales often, so we added a countdown timer on product page together with an image banner that indicates that there is an ongoing sale happening.
By the end of this call, you will have a clear understanding of the next steps you can take for your business.
This call is perfect for: