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What is a CRO audit for eCommerce brands?

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E-commerce conversion rate optimization (CRO) is an essential aspect of running a successful online store. By increasing the percentage of visitors who take a desired action, such as making a purchase or subscribing to a newsletter, eCommerce retailers can improve their bottom line and drive more revenue.

An eCommerce CRO audit is a thorough evaluation of an online store’s performance, with the goal of identifying opportunities for improvement and implementing strategies to increase conversions.

How is a CRO audit done?

An ecommerce CRO audit typically begins with an analysis of the store’s traffic and conversion data. This includes metrics such as the number of visitors, the number of conversions, and the conversion rate. By analyzing this data, it is possible to identify patterns and trends, and to identify areas where the store may be underperforming. For example, if the store has a high number of visitors but a low conversion rate, this may indicate that there is a problem with the user experience or the overall performance of the store.

Next, the audit will typically include a thorough review of the store’s user experience (UX). This involves looking at factors such as the store’s layout, navigation, and design, as well as the overall user journey from the moment a visitor lands on the site until they complete a purchase. This step is crucial, as a poor UX can be a major barrier to conversions. For example, if a visitor has difficulty finding the products they are looking for, or if the checkout process is confusing or cumbersome, they are less likely to complete a purchase.

Focus on mobile

During the UX review, the audit team will also assess the store’s mobile performance. As more and more consumers are shopping on their smartphones, it is essential that online stores are optimized for mobile devices. This means ensuring that the store’s design and layout are responsive, and that the user experience is seamless on both desktop and mobile devices.

Once the audit is complete, the next step is to develop a plan for improving the store’s performance. This plan should be based on the findings of the audit, and should include specific strategies and tactics for increasing conversions. For example, the plan might include making changes to the store’s design, improving the product pages, or implementing a customer loyalty program.

Beyond a CRO audit

Implementing these strategies will require careful planning and execution. This may include updating the store’s website, testing different versions of pages to see which ones perform better, and implementing tracking and reporting systems to monitor the success of the changes. For example, the team may conduct A/B testing to compare the performance of two different versions of a product page, and then use the results of the test to determine which version is more effective at driving conversions.

In addition to making changes to the store’s website, the team may also implement other strategies to drive conversions. For example, they may launch a marketing campaign to promote the store and its products, or they may offer special deals and discounts to incentivize customers to make a purchase.

Conclusion

Ultimately, the goal of an ecommerce CRO audit is to increase the store’s conversion rate, which will lead to more sales and revenue. By conducting a thorough audit and implementing a carefully planned strategy, online retailers can improve the performance of their stores and drive more conversions.

One key aspect of ecommerce CRO is ongoing monitoring and optimization. As the store’s performance changes over time, the audit team will need to regularly review the data and adjust their strategy as needed. This may include implementing new tactics, such as launching a new marketing campaign, or making changes to the store’s design to improve the user experience.

CRO audit has to be done by professionals

Creating a CRO audit is a complicated process. It requires a dedicated team with years of experience.

Hiring an in-house team that can take care of this is time-consuming and expensive. 

This is why Nopsbit exists. We are a CRO agency focusing on helping D2C eCommerce brands reach higher conversion rates and average order values.

Learn more about our CRO audit service and get started today!

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